In the world of aesthetics and wellness, medspa owners and providers are consistently seeking ways to grow their businesses sustainably—without relying solely on increasing provider hours or adding more clinical staff. While provider-led services are at the heart of any successful practice, many top-performing medspas are complementing these services with additional non-personnel offerings—tools, technologies, and experiences that generate revenue without requiring dedicated one-on-one clinician time.
This isn’t about replacing the exceptional care your providers deliver! It’s about creating additional ways for your clients to engage with you and your brand, support their wellness journey, and ultimately grow your bottom line in a scalable, staff-friendly way.
Here are some of the most common and effective resource-type add-ons we see across growing medspa practices today:
1. Retail Product Sales (Definitely the Most Common!)
Offering curated retail products is one of the easiest and most profitable ways to generate revenue outside of direct service. Medspas often stock:
- Professional skincare lines (either branded or private label)
- Supplements, vitamins, and collagen boosters
- Post-treatment kits for recovery and skincare maintenance
A few tips:
Inventory management is a critical part of retail product sales - so make sure you are closely tracking inventory if you are investing here, so you don’t have expiring products on the shelf.
Closely monitor not just sales by retail product type but also your profitability - what are your top revenue drivers?
Lastly, the key to success here is integration—products should feel like a natural extension of the treatments you already offer, not a pushy upsell. When tied into treatment plans or membership perks, retail becomes a value-add that deepens trust and drives recurring revenue.
2. Membership Programs
Memberships create reliable, predictable monthly revenue and build lasting client relationships. Many medspas are designing tiered membership models that include:
- A set number of monthly treatments
- Discounts on services and retail
- Unlimited or discounted access to certain wellness tools (like red light therapy or PEMF)
These programs foster consistency—both for your clients’ results and your practice’s financial health.
3. Prepaid Packages and Bundled Services
Clients increasingly value convenience and savings. Offering multi-treatment packages for facials, body contouring, or laser sessions provides an incentive for commitment while generating upfront revenue.
Some practices also create “transformation bundles” that combine traditional treatments with wellness resources like sauna sessions or lymphatic drainage, enhancing the perceived value and holistic approach.
4. Wellness-Based, Technology-Driven Add-Ons (New, Increasingly Common Service Lines!)
This is one of the fastest-growing areas we see in medspas: resource-based therapies that clients can book or use with minimal staff involvement. These services support healing, recovery, detoxification, and overall wellness—positioning your medspa as more than just an aesthetic clinic.
The most common options include:
- Red Light Therapy (LED Beds or Panels): Popular for skin rejuvenation, collagen production, mood regulation, and muscle recovery.
- Infrared or Red Light Saunas: Offers detox, relaxation, and pain relief benefits with very low operational complexity.
- Cold Plunge & Contrast Therapy: A big trend in both the fitness and wellness worlds, known to reduce inflammation and boost mood and circulation.
- PEMF (Pulsed Electromagnetic Field) Therapy: Supports cellular health, pain management, and circulation.
- Foot Detox Baths: A simple, affordable offering that clients enjoy as part of a relaxation ritual.
- Compression Therapy (e.g., Normatec): Widely used for lymphatic support and recovery, especially appealing to athletes and wellness enthusiasts.
These tools are not only low-labor, but also highly scalable across multiple locations. Clients often come in just for these experiences, especially if bundled into memberships or made available as add-on perks.
Quick tip - How to Calculate the Value of a Resource Investment, Step-by-Step
- Initial Cost: Include equipment purchase, installation, training, and any required consumables or accessories.
- Usable Capacity: Estimate how many sessions per day/week the device can realistically support based on your schedule and room availability.
- Pricing Strategy: Set a session rate, then calculate revenue potential at 25%, 50%, and 75% utilization levels.
- Break-Even Timeline: Divide total investment by expected monthly net revenue to estimate how many months until the investment pays for itself.
- Labor Requirements: Determine whether the device is fully self-serve or requires staff time per session. (Fewer touchpoints = higher ROI.)
- Consumables & Maintenance: Factor in costs for filters, liners, disposables, or periodic servicing that may reduce net profit.
- Add-On Potential: Consider if the service can increase client spend when bundled with treatments or included in memberships.
- Client Demand Fit: Assess whether the offering aligns with your current clientele’s goals (e.g., recovery, detox, longevity) and whether it can attract a new audience segment.
5. Room or Equipment Rentals
For practices with extra space or downtime in treatment rooms, subleasing to independent providers (injectors, estheticians, massage therapists, etc. or related businesses like functional providers or a primary care business) can generate consistent income and drive cross-referrals. It also broadens your service menu without the burden of payroll or full-time commitments.
Ensure that any rental agreements comply with your state’s laws regarding supervision, liability, and scope of practice.
6. Branded Merchandise
It might seem small, but branded wellness items like water bottles, candles, journals, or apparel can turn your clients into walking ambassadors of your practice. These impulse buys are a subtle but effective way to generate passive revenue while reinforcing your brand identity.
Operational & Compliance Notes
Before introducing any resource-based services, consider:
- How services will be scheduled and monitored (self-serve, tech-led, or assisted)
- What waivers or consents are needed
- Licensing or supervision requirements in your state
- Inventory and device usage tracking (especially for consumables or wear-and-tear items)
Having a system that integrates scheduling, documentation, inventory, and payments is essential for scaling these offerings effectively.
Marketing These Add-Ons the Right Way
Success lies in seamless integration. Don’t treat these services as “extras”—instead, position them as part of a holistic treatment plan or self-care protocol. Consider:
- Including a free trial in new client consults
- Building them into treatment packages
- Highlighting benefits during post-treatment follow-ups
- Using email campaigns and social media to spotlight features and client success stories
Train your front desk and support staff to educate clients in a way that feels helpful, not salesy.
We’ve worked with hundreds of medspa practices, and one of the biggest differentiators between those who grow sustainably and those who burn out is how well they diversify their revenue. Non-personnel-based services aren’t a replacement for the skilled, personal care your providers deliver—they’re an extension of it.
By layering in these offerings, you’re giving your clients more ways to engage, more reasons to return, and more opportunities to support their wellness journey—while building a more resilient, scalable business in the process.
Operationalizing MedSpa Add-ons: How to Manage These Effortlessly in Your EMR
As your practice expands into resource-based services like red light therapy, foot detox, or retail product sales, the ability to manage them within your EMR becomes essential. Without the right tools, it’s easy for scheduling, inventory, and billing to become fragmented—or worse, manually managed.
That’s where OptiMantra makes a real difference.
OptiMantra is designed for medspas and wellness practices that blend clinical care with modern, high-margin offerings. Here’s how it helps you run these services effortlessly:
- Resource-Based Scheduling: Set up devices (like red light beds or PEMF mats) as schedulable resources—independent of provider calendars. Clients can book these online, in the portal, or at the front desk without impacting your clinicians' time blocks.
- Memberships & Packages: Create fully customizable memberships that include access to both provider-led services and wellness tools. OptiMantra tracks usage automatically, applies discounts, and even handles renewals—no spreadsheets required.
- Retail & Product Sales: Sell skincare, supplements, branded merchandise, or post-treatment kits right through the POS or online portal. Track inventory by lot, expiration date, and reorder thresholds to stay ahead of demand.
- Integrated POS & Billing: Whether you're selling a cold plunge session or a compression therapy package, OptiMantra’s point-of-sale system links everything to the client profile, invoice, and financial reporting—no double entry, no friction.
- Forms & Compliance: Attach waivers or consent forms to specific services. Have clients sign once or every visit, either in the portal or at check-in, ensuring legal compliance and client safety.
- Client Engagement: Use connected CRM tools to send automated emails or texts promoting underutilized services, reminding clients of package credits, or introducing new non-clinical offerings—all triggered by real usage data.
- Reporting & Analytics: Monitor profitability and usage of each resource in real time. See which services are driving recurring visits and where to double down—or phase out—based on hard numbers.
Whether you’re adding just one therapy room or scaling a full wellness lounge, OptiMantra gives you the operational infrastructure to support non-personnel services with confidence—all in one platform.
Diversifying your medspa revenue shouldn’t mean complicating your workflow. With OptiMantra, it doesn’t. Try OptiMantra for free here!
