Maintain balance, feel confident, and stay well
Essential Foundational Care is designed for patients who are feeling good, stable on their hormone regimen, and ready to focus on long-term wellness, longevity, and quality of life. This plan provides ongoing, evidence-based support while maintaining direct access to your provider without the need for frequent adjustments.
This membership is available to existing patients who have been stable on hormone therapy for 12 months or more. It is appropriate for stable midlife concerns such as thyroid conditions, hair loss, PMDD, PCOS, sexual health concerns, or osteopenia. All new patients begin on Complete Comprehensive Care and may move to Essential once they reach the 12-month mark.
Members pursuing testosterone or ongoing hormone therapy management beyond the included visits may enroll in the HRT Club for $99/year.
All insurance prior authorizations, appeals, and peer-to-peer reviews included
$250 per visit
Choose a 6-month or 12-month term. The full membership fee is due at the start of each term and is non-refundable. Your membership renews automatically at the end of your term unless you cancel at least 30 days before the renewal date.
Deep support, close follow-up, and whole-person transformation
Complete Comprehensive Care is our most comprehensive, high-touch membership, created for patients who are new to hormone therapy or need close monitoring and advanced support for complex or transformative health goals. This plan combines hormone therapy with integrative, whole-person strategies to support lasting change and long-term thriving. All new patients begin their care with Willow Women's Health on this plan.
Complete is ideal for patients starting or actively adjusting hormone therapy, pursuing medical weight management, addressing metabolic or inflammatory conditions, managing thyroid disorders or osteoporosis, or seeking intensive support for lifestyle transformation and longevity.
Included at no additional cost
All insurance prior authorizations, appeals, and peer-to-peer reviews included
Choose a 6-month or 12-month term. The full membership fee is due at the start of each term and is non-refundable. Your membership renews automatically at the end of your term unless you cancel at least 30 days before the renewal date.
Willow Women’s Health offers fee-for-service care for patients whose concerns can be safely and appropriately addressed in a single annual visit and who do not require ongoing management, treatment adjustments, or follow-up. Fee-for-service care is limited to one visit per year, with the exception of a new contraception start, which includes one follow-up visit at about 90 days.
Fee-for-service care is best suited for focused, clearly defined needs that can be addressed without between-visit communication or care coordination. Fee-for-service patients do not have patient portal access, and results are shared by phone call.
Examples of appropriate fee-for-service care include annual trauma-informed gynecologic visits (including pelvic exams and Pap smears), annual contraception visits, contraception starts with a 90-day follow-up, IUD and Nexplanon insertions or removals, and biopsies. Fee-for-service care may also be appropriate for targeted evaluations or second opinions when ongoing care is not anticipated.
Hormone therapy, menopause care, sexual medicine (including libido, orgasm, and arousal concerns), complex vulvovaginal concerns, clitoral lysis procedures, metabolic and longevity care, and medical weight management are highly individualized and rarely “one-and-done.” Finding the right approach often involves thoughtful fine-tuning over time based on how a person feels, how symptoms evolve, and, in some cases, how labs respond. This process commonly includes between-visit discussions, medication adjustments, and personalized guidance that cannot be addressed during a single visit alone. For this reason, these types of care are best supported through a model that allows direct access and ongoing communication rather than episodic, visit-only care.
In traditional insurance-based settings, between-visit communication is typically handled by support staff rather than the clinician overseeing care. At Willow Women’s Health, membership-based care allows for direct provider access, timely troubleshooting, and individualized adjustments that are essential for complex and hormonally influenced care.
Whether fee-for-service or membership-based care is most appropriate will be discussed clearly so expectations are aligned and the chosen care pathway supports your needs, goals, and safety.