Flourish Core Care
Maintain balance, feel confident, and stay well

Flourish Core Care is designed for patients who are feeling good, stable on their hormone regimen, and ready to focus on long-term wellness, longevity, and quality of life. This plan provides ongoing, evidence-based support while maintaining direct access to your provider without the need for frequent adjustments.

This membership is ideal if you are in perimenopause or menopause and your symptoms and hormones are well controlled. It is also appropriate for stable midlife concerns such as thyroid conditions, hair loss, PMDD, PCOS, sexual health concerns, or osteopenia. Most patients choose Flourish after completing their first year of hormone therapy.

Included Visits
3 visits per year
1 comprehensive annual visit
2 return/follow-up visits
Visits may be in person or via telehealth

Access & Support
All visit fees included
Direct provider portal access and secure messaging
Priority appointment scheduling

Membership Perks & Resources
Membership renewal gift
Digital education and symptom-tracking tools
Quarterly expert-led menopause and midlife webinars
Exclusive membership events
Alterra Health membership
10% supplement discount via Fullscript
Care Coordination
All insurance prior authorizations, appeals, and peer-to-peer reviews included

Pricing
$125 per month or
$1,350 annually (10% savings)

Additional Visits (if needed)
$250 per visit (a $50 savings)

Commitment
12-month minimum commitment with annual renewal option

Balance Foundational Care
Restore balance, stabilize symptoms, and build a strong foundation

Balance Foundational Care is ideal for patients who are starting hormone therapy or actively adjusting treatment to feel better and regain balance. This plan offers more frequent visits, close follow-up, and direct provider access during the phase when support matters most.

This membership is best for your first year of hormone therapy or for those addressing ongoing symptoms related to perimenopause or menopause. It also supports care for thyroid disorders, hair loss, PMDD, PCOS, gynecologic concerns, sexual health, and osteopenia or osteoporosis.

Included Visits
5 visits per year
1 comprehensive annual visit
4 return/follow-up visits
Visits may be in person or via telehealth

Access & Support
All visit fees included
Direct provider portal access and secure messaging
Priority appointment scheduling

Membership Perks & Resources
Membership welcome gift
Digital education and symptom-tracking tools
Quarterly expert-led menopause and midlife webinars
Exclusive membership events
Alterra Health membership
FabYOUlous Fitness discount (in-person or virtual)
15% supplement discount via Fullscript
Care Coordination
All insurance prior authorizations, appeals, and peer-to-peer reviews included

Pricing
$175 per month or
$1,890 annually (10% savings)

Additional Visits (if needed)
$200 per visit (a $100 savings)

Commitment
12-month minimum commitment with annual renewal option

Thrive Comprehensive Care
Deep support, close follow-up, and whole-person transformation

Thrive Comprehensive Care is our most comprehensive, high-touch membership, created for patients who need close monitoring and advanced support for complex or transformative health goals. This plan combines hormone therapy with integrative, whole-person strategies to support lasting change and long-term thriving.

Thrive is ideal for patients pursuing medical weight management, addressing metabolic or inflammatory conditions, managing thyroid disorders or osteoporosis, or seeking intensive support for lifestyle transformation and longevity.

Included Visits
7 visits per year
1 comprehensive annual visit
6 return/follow-up visits
Visits may be in person or via telehealth

Access & Support
All visit fees included
Direct provider portal access and secure messaging
Priority appointment scheduling

Membership Perks & Resources
Membership welcome gift
Digital education and symptom-tracking tools
Monthly body composition tracking
Quarterly expert-led menopause and midlife webinarsExclusive membership events
Alterra Health ?membership
FabYOUlous Fitness discount (in-person or virtual)
20% supplement discount via Fullscript
Care Coordination
All insurance prior authorizations, appeals, and peer-to-peer reviews included

Pricing
$225 per month or
$2,430 annually (10% savings)

Additional Visits (if needed)
$150 per visit (a $150 savings)

Commitment
12-month minimum commitment with annual renewal option

New Patient Visit

Your First Step Toward Personalized, Whole-Person Care
Your first visit is a comprehensive, in-depth consultation designed to lay the foundation for an ongoing partnership in your care. At Willow Women’s Health, time is taken to truly understand you — your symptoms, health history, lifestyle, priorities, and goals — so a thoughtful, individualized plan can be created to support how you feel now and your long-term health.

Care at Willow Women’s Health spans the lifespan, with particular expertise in midlife and hormonally influenced health concerns. New patient visits commonly address perimenopause and menopause, hormone optimization, metabolic health and weight concerns, thyroid disorders, sexual health and function, gynecologic concerns (including PMDD and PCOS), bone health, and other complex or overlapping issues that are often missed in traditional care settings.

What to Expect During Your New Patient Visit
You will have extended, uninterrupted time to review your full medical and symptom history, discuss your health concerns and goals, evaluate prior testing and treatments, and consider how your symptoms fit into the context of your overall health and life. When appropriate, laboratory testing may be ordered and a personalized care plan will begin to take shape. Next steps and expectations for follow-up will also be discussed.

This visit is intentionally unhurried and designed to allow space for questions, education, and shared decision-making, so you feel heard, informed, and supported.

Our Care Model
Willow Women’s Health is a membership-based practice. This model allows for unhurried visits, direct access to your provider, and ongoing support between visits — care that is not possible within traditional insurance-based systems. After your initial visit, options for continued care will be reviewed together, including which membership level best aligns with your needs and goals.

In select situations, limited fee-for-service care may be appropriate depending on the type and scope of care needed. All options are reviewed transparently so you can make an informed decision about how to move forward.

This first visit provides the clarity needed to build a collaborative, long-term partnership focused on helping you feel better, function better, and live well, now and into the future.

What Happens After Your First Visit?
After your initial consultation, the recommended care plan and next steps are reviewed together to determine the best ongoing care pathway based on your goals, needs, and treatment plan.  Typically, the next follow up is within 6-12 weeks.

Non-Membership Care — Fee-for-Service Visits

Willow Women’s Health offers fee-for-service visits for patients whose concerns can be safely and appropriately addressed through episodic care, typically one visit or up to two visits per year, and who do not require ongoing management, treatment adjustments, or follow-up.

Fee-for-service care is best suited for focused, clearly defined needs that can be addressed in a limited number of visits without the need for between-visit communication or care coordination.

Examples of appropriate fee-for-service care include annual or once-yearly trauma-informed gynecologic visits (including pelvic exams and Pap smears), annual contraception visits, IUD insertions or removals, and other women’s health concerns that reasonably require only one to two visits per year. Fee-for-service care may also be appropriate for targeted evaluations or second opinions when ongoing care is not anticipated.

Hormone therapy, menopause care, sexual medicine, metabolic and longevity care, and medical weight management are highly individualized and rarely “one-and-done.” Finding the right approach often involves thoughtful fine-tuning over time based on how a person feels, how symptoms evolve, and, in some cases, how labs respond. This process commonly includes between-visit discussions, medication adjustments, and personalized guidance that cannot be addressed during a single visit alone. For this reason, these types of care are best supported through a model that allows direct access and ongoing communication rather than episodic, visit-only care.

In traditional insurance-based settings, between-visit communication is typically handled by support staff rather than the clinician overseeing care. At Willow Women’s Health, membership-based care allows for direct provider access, timely troubleshooting, and individualized adjustments that are essential for complex and hormonally influenced care.

Whether fee-for-service or membership-based care is most appropriate will be discussed clearly so expectations are aligned and the chosen care pathway supports your needs, goals, and safety.